About
We started measuring what dashboards were missing.
Sprung AI was founded by Louis Smith. You work directly with the person actually running your audit, not an account manager and not a junior team running prompts on our behalf.
This exists because we kept noticing the same thing: companies doing everything right on search were still absent the moment a buyer asked an AI tool which vendors to look at. The shortlist was being formed somewhere nobody was watching, and almost nobody was measuring it. Dashboards were full of rankings and traffic, and silent about the thing that increasingly happens first.
So we started measuring it properly. Real buyer questions, run one at a time, answers recorded verbatim, citations traced back to the pages that earned them. It turns out the picture is fairly brutal in most categories: a small number of names get returned over and over, and everyone else is functionally invisible at the exact moment someone is deciding who to consider.
That’s the whole business. Find out what the models say about you today, show you the evidence rather than a score, and change it.
How we work
- Evidence before claims. If we can’t show you the answer we pulled it from, it doesn’t go in a report.
- We’ll tell you when the answer is that you don’t need this. It happens, and saying so is cheaper for both of us than a bad engagement.
- Same measurement every time, so progress is a number you can argue with rather than a narrative.